Category 1 – Global Mobile App Awards |
App of the Year on the Apple Platform |
Rovio / Clickgamer/Chillingo for Angry Birds |
App of the Year on the BlackBerry® App World Platform |
Research In Motion for BlackBerry Messenger |
App of the Year on the Android Platform |
Google for Google Maps |
App of the Year on the Nokia Platform |
Herocraft & InnerActive for Zum Zum |
Best Mobile App |
Rovio / Clickgamer/Chillingo for Angry Birds |
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Category 2 – Mobile Advertising & Marketing |
Best Mobile Advertising & Marketing Campaign |
Mobilera – Outeractive for Unilever Cornetto Multiplayer Interactive Wall Projection Mapping Game |
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Category 3 – Best Mobile Business & Enterprise |
Best Mobile Enterprise Product or Solution |
Antenna for Antenna Mobility Platform (AMP) |
Best Mobile Money Product or Solution |
Airtel Africa, MasterCard Worldwide and Standard Chartered Bank for Airtel Card |
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Category 4 – Social & Economic Development |
Best use of Mobile for Social & Economic Development |
Ericsson and Flexenclosure for Ericsson Community Power |
Best Mobile Money for the Unbanked Service |
Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and Roshan Ltd for M-PESA |
Best Product, Initiative or Service for Underserved Segment |
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BBC World Service Trust for BBC Janala |
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Category 5 – Mobile Innovation |
Best M-Health Innovation |
Mobisante Inc for MobiUS |
Best Mobile Learning Innovation |
Urban Planet Mobile and PT Telkomsel for Urban English, Mobile English Learning Initiative |
Best Mobile Innovation for Utilities |
EDMI and Sierra Wireless for EDMI EWM100 Advanced GSM/GPRS Modem for Smart Metering Applications |
Best Mobile Innovation for Automotive & Transport |
Nissan Motor, AT&T, NTT DOCOMO, and Telenor Connexion for ICT for Electric Vehicles |
Best Embedded Mobile Device (Non-Handsets) |
AT&T and VITALITY, Inc for AT&T-connected Vitality GlowCaps |
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Category 6 – Green Mobile Award |
Green Mobile Award for Best Green Product/Service or Performance |
Bharti Infratel for GreenTowers P7 Project |
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Category 7 – Best Mobile Devices |
Best Mobile Device |
Apple for iPhone 4 |
Device Manufacturer of the Year |
HTC |
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Category 8 – Best Technology |
Best Mobile Broadband Technology |
Ruckus Wireless for Ruckus Mobile Wi-Fi Gateway System |
Best Mobile Technology for Emerging Markets |
Orange for Orange solar base station programme |
Best Technology Breakthrough |
Seven Networks for SEVEN Open Channel |
Best Customer Care & CRM |
Airtel Africa and Tango Telecom for Tango Telecom’s ‘Dynamic Pricing Service’ |
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Category 9 – Outstanding Achievement Awards |
GSMA Chairman’s Award |
Dr. Wang Jianzhou, Chairman, China Mobile |
Government Leadership Award |
Government of Afghanistan |